The Corporate Communications Bible Robert L. Dilenschneider

The Corporate Communications Bible by Robert L. Dilenschneider
January 1st 2003 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 320 pages | ISBN: 9781893224087 | 8.69 Mb

Public relations -- the power to influence perception -- has never been more critical to success. In todays media-saturated, Internet-driven, fast-breaking global security, it can help us achieve our goals -- or undo us. In this comprehensiveMorePublic relations -- the power to influence perception -- has never been more critical to success. In todays media-saturated, Internet-driven, fast-breaking global security, it can help us achieve our goals -- or undo us. In this comprehensive manual, the Father of Public Relations shares his battle-tested secrets on how all of us can form a positive image -- whether were a Mom and Pop deli or a CEO.

This eminently practical guide offers sound advice on every aspect of corporate communications: - How to get the media on your side.- How to prepare for, respond to, and use a crisis to your advantage.- How to make speeches and presentations with confidence and ease.- How to transform your career through the power of the written word.- How to master up-to-the minute methods for keeping communications vital.Highlighted by interviews with experts in every area of communications, this is an invaluable resource no businessperson can afford to be without.

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